User-Focused Design

 

I'm Vadim, a Product Designer crafting warm, human-centric designs.
Past work includes Bank of America, Nintendo, UnitedHealthcare, etc.

 
 
 
 

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⣴⣯⣴⣬⣵⣿⣿⣶⣶⣯⣿⣿⠁⠔⠠⠈⠄⡁⠂⠔⠠⠐⠠⠐⡈⣤⡄⠡⠀⠄⡈⠄⡁⣂⠌⠠⢈⠐⠠⠈⢄⣬⣶⣿⣿⣿⣿⣿⣿⣿⠇⡈⠄⡁⠢⢐⠨⠐⠄⢂⠐⡈⠄⡈⠔⠠⢁⠂⠌⣻⣿⣿⡧⡀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣴⣿⣿⣿⣿⣿⣾⣢⠀

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⢠⠒⢢⠀⠀⠀⠀⠀⠀⠀⠀‧ ₊ ˚ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⣴⣯⣴⣬⣵⣿⣿⣶⣶⣯⣿⣿⠁⠔⠠⠈⠄⡁⠂⠔⠠⠐⠠⠐⡈⣤⡄⠡⠀⠄⡈⠄⡁⣂⠌⠠⢈⠐⠠⠈⢄⣬⣶⣿⣿⣿⣿⣿⣿⣿⠇⡈⠄⡁⠢⢐⠨⠐⠄⢂⠐⡈⠄⡈⠔⠠⢁⠂⠌⣻⣿⣿⡧⡀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣴⣿⣿⣿⣿⣿⣾⣢⠀ ⢠⠒⢢⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⢠⠒⢢⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠔⠠⠈. ⡁⠂. ⠔. . ⠠. ⠐. ⠠ ⠐. . . . ⡈ ⢠⠒⢢⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ♪ ⠀⠀⠀⠀⠀⢳⣶⣶⣿⣿⣇⣀⠀⠀⠙⣿⣆⠀⠀⠀⠀⠀⠀⠛⠿⣿⣦⣤⣀⠀⠀ ⣴⣯⣴⣬⣵⣿⣿⣶⣶⣯⣿⣿⠁⠔⠠⠈⠄⡁⠂⠔⠠⠐⠠⠐⡈⣤⡄⠡⠀⠄⡈⠄⡁⣂⠌⠠⢈⠐⠠⠈⢄⣬⣶⣿⣿⣿⣿⣿⣿⣿⠇⡈⠄⡁⠢⢐⠨⠐⠄⢂⠐⡈⠄⡈⠔⠠⢁⠂⠌⣻⣿⣿⡧⡀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣴⣿⣿⣿⣿⣿⣾⣢⠀ ⭐

  • I'm Vadim, a hands-on Lead Principal Product Designer at the Gottman, deeply passionate about User Experience, Visual Design, Psychology, and Graphic Design.

    My journey has taken me through diverse industries—ranging from healthcare and real estate to technology and education—where I've employed creativity, innovation, and user advocacy to create impactful and meaningful user experiences that resonate deeply across sectors.

  • My design philosophy centers around the user—understanding their needs, behaviors, and emotions to create solutions that are not just functional but also delightful and intuitive.

    This approach has guided my work across sectors from real estate to healthcare.

    My process is collaborative and research-driven, focusing on deep user understanding, competitive analysis, and iterative design.

    This foundation supports my work in creating seamless, impactful user experiences that drive business success.

  • Since 2021, I've played a pivotal role in leading-edge AI/ML projects, collaborating with world-class mathematicians and scientists from Quantarium and the Gottman.

    My focus has been on integrating sophisticated machine learning algorithms with user-friendly UX and UI design.

    This endeavor ensures that our advanced solutions remain accessible, engaging, and intuitive.

    By blending state-of-the-art AI technology with a deep understanding of user needs, I'm dedicated to redefining the standards of AI-enhanced user experiences.

  • I'm a hands-on designer with strengths in user experience, encompassing visual design, interaction design, and storytelling.

    My work ethic is defined by kindness, humility, and dedication.

    I value hard work and clear, honest communication, preferring environments that prioritize trust and professional respect.

    I excel in teams that appreciate independence and creativity, rather than micromanagement, ensuring a productive and positive collaboration.

    As a manager, my approach to building teams has always been centered on character and potential rather than just skills and ego.

    I believe in hiring individuals for their human qualities and guiding and mentoring them to achieve their best.

    This philosophy has led me to lead a team of 7 independent designers, who have since flourished, now contributing their talents to major corporations across America and innovative startups worldwide.

 
 
 
 
 
 

It has been a joy to collaborate closely with industry giants such as
Walmart, Nintendo, Bank of America, Expedia, Microsoft, Mr.Cooper, United HeathCare, and Southwest Airlines, fostering trusted partnerships and shared successes.